Midway Group of Nebraska

The 139th running of the Kentucky Derby marks Ram Truck brand's fourth year as exclusive automotive partner Ram serves as Official Truck of Churchill Downs and the Kentucky Derby. Fans attending weekend races will be immersed in the Ram Truck  brand experience, including vehicle placement, truck integration, signage and posters Television, print and digital advertising campaigns complement on-site branding.

April 30, 2013 , Auburn Hills, Mich. - Ram Truck brand sponsorship of Churchill Downs and the Kentucky Derby will "Dominate the Field" this year as the 2013 Ram 1500 , Motor Trend's Truck of the Year, serves as the Official Truck for the historic track and America's greatest horse race for the fourth consecutive year.

Fans entering Churchill Downs for the 139th running of the Kentucky Derby will be fully immersed in the Ram Truck brand experience via vehicle displays, work trucks in and around the track, gate crew staff uniforms, posters as well as backside and trackside signage throughout the grounds. Hospitality will also be offered to jockeys, trainers, owners and horseman.

Strategically placed posters and signs throughout the Churchill Downs stable area feature specially crafted "Dominate the Field" messages reminding race fans of the dedication, unrelenting tenacity, stamina and years of hard work it takes to earn the glory of making it to the Kentucky Derby. The signage spells out the Ram Truck brand tagline, "Guts. Glory. Ram."

"Efficient, dependable and powerful trucks are a must-have tool for Kentucky Derby owners, trainers, track crew members and racing fans alike," said Reid Bigland, President and CEO ? Ram Truck Brand, Chrysler Group LLC. "With best-in-class fuel economy and towing capability, Ram trucks are designed and engineered to meet customer needs throughout this world-class sport."

To complement on-site branding, Ram is launching television, print and digital advertising campaigns to promote its sponsorship and Official Truck status of Churchill Downs and the Kentucky Derby.

The brand will run three spots on NBC as part of the network's May 4 Kentucky Derby coverage. In addition, digital media ads appear on various sites, including NBCSports.com, SI.com, BleacherReport.com, SportingNews.com and the Churchill Downs and Kentucky Derby sites.

A Ram Truck brand representative will present the winning trophy to the owner and jockey of the Twin Spires Turf Sprint.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Drivers of the 2014 Chevrolet Impala  coming early next year can get improved fuel economy over the competition due in part to a new advanced valvetrain technology on the Ecotec 2.5L four-cylinder engine.

Chevrolet's redesigned flagship sedan uses new Intake Valve Lift Control (IVLC) technology that enables variable intake valve lift, duration and timing over a wide range of engine operation. When the technology operates in low-lift mode, the engine pumps only the air it needs to meet the driver's demand. The system switches to high-lift mode at higher speeds or under heavy loads, providing the full output capability of the engine.

"Intake Valve Lift Control works so seamlessly drivers aren't likely to notice it at all," said Mike Anderson, GM global chief engineer for Ecotec engines. "What they will notice is a fuel savings of up to one mile per gallon."

The engine achieves variable valve lift using an innovative all-new rocker arm that switches between low and high lift intake cam profiles. The mechanism is actuated by an oil control valve through a dual-feed stationary hydraulic lash adjuster. It is the first of its kind for low friction roller-type finger-follower valvetrains in gasoline engines. The engine's computer continuously selects the optimal lift profile based on conditions such as engine speed and load.

Impala's three powertrains all feature fuel-saving direct injection and lightweight components.

• Impala's Ecotec 2.4L engine works with the eAssist system to provide electrical assist in certain conditions to help save fuel. It is GM-estimated at 182 horsepower (134 kW) and 35 mpg on the highway.
• The Ecotec 2.5L is one of a new family of four-cylinder engines developed with increased efficiency and greater refinement. Output is estimated at 195 horsepower (145 kW).
• Output for the 3.6L V-6 is estimated at 303 horsepower (226 kW).

All of Impala's engines are matched with six-speed automatic transmissions.

The powertrains are the force behind Impala's responsive driving experience, tuned for a spirited yet comfortable performance. A MacPherson-strut front suspension and four-link rear suspension underpin the Impala with an isolated front cradle and hydraulic ride bushing that help deliver a smoother, quieter ride. All models feature an electric variable-assist steering system that helps save fuel by drawing energy only when the steering wheel is turned.