The on-road performance of the  2013 Cadillac ATS compact luxury sedan will be the focus of a new advertising spot this Sunday during  the U.S. television broadcast of Super Bowl XLVI.

The 30-second spot is available today on Cadillac's official YouTube channel and Facebook page.

"The ad showcases what will make ATS a serious new challenger against the world's best compact luxury cars," said General Motors Global Chief Marketing Officer Joel Ewanick. "It's an opportunity to reach a big audience with the message that Cadillac is expanding into new territory."

The all-new ATS is Cadillac's entry into the world's most significant luxury car category. The straight pitch is a contrast to many Super Bowl ads, which use humor and other devices unrelated to the product being pitched.

"The car is the total focus of the ad, with actual testing footage of the ATS," Ewanick said. "Competing head-to-head in an elite class requires authentic performance."    

The all-new 2013 ATS begins production this summer at the Lansing (Mich.) Grand River plant.