SAN DIEGO --
While Ford has touted MyFord Touch, and the imports various
infotainment systems, General Motors spent the past 30 months developing
CUE, short for Cadillac User Experience.
The infotainment system's simplicity might remind users of an iPod
Touch screen. By contrast, the complexity of Ford's system prompted
Consumer Reports to urge readers not to buy vehicles equipped with
MyFord Touch.
"The first thing they don't want to do is pull out a 500-page owner's
manual and try to figure out how to use something. So we wanted to make
the icons big, intuitive, easy to use. You will see the interface
mimics a tablet computer more than it does a traditional automotive
infotainment system," said Tim Nixon, executive director, global
functional leader, infotainment and OnStar engineering.
Nixon was interviewed Tuesday at an embargoed Cadillac press event in
San Diego. CUE was introduced Oct. 12 at the CTIA Wireless
Association's Enterprise and Applications conference also in San Diego.
CUE will be standard on the 2013 Cadillac XTS sedan arriving next
year and optional on the 2013 Cadillac ATS and SRX. The XTS replaces the
DTS and STS in Cadillac's lineup. The ATS is Cadillac's new compact
car, which also arrives in 2012. Pricing was not announced.
Cadillac claims several industry firsts for its infotainment system:
Haptic feedback: In an effort to key the driver's
eyes focused on the road, buttons on the faceplate pulse when pressed to
acknowledge the driver's commands.
Multi-touch hand gestures: Interactive motions (tap,
flick, swipe and spread) popularized by smartphones and tablets are
incorporated on to the 8-inch LCD screen to let the driver scroll lists
and zooming in or out of a maps, for example.
Proximity sensing: When the driver's hand gets
within eight inches of the screen, additional ions appear on the screen
that give the driver more choices of things to control.
Natural speech recognition: The system lets consumers speak as they would in conversation and not with awkward commands and sequences.
Don Butler, vice president, Cadillac marketing, said CUE will make a
statement: "If we are truly going to appeal to a luxury customer, we
have to be relevant, and technology today and technology applied in a
useful, meaningful way, that is relevant for the luxury buyer."
Butler said CUE also will be able to access all of the audio data on a
person's smartphone: "It will make the vehicles that much more
appealing from the standpoint of what they are able to do to accommodate
how they are living their lives today."
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